Different brands.
Same values.

We’re building a family of brands that improve life’s journey for the wellbeing of humankind, and the earth on which we live. While each company has its own products and approach, we are united by our shared core values. Integrity. Fairness. Quality. Inclusion. Sustainability. Hard work. And an unwavering desire to do what’s right.


Village Farms Fresh

One of the largest and longest-operating vertically integrated greenhouse growers in North America.


Pure Sunfarms

One of Canada’s biggest and most respected cannabis growers. They artfully blend traditional greenhouse expertise with hands-on knowledge of legacy growing practices.


ROSE LifeScience

ROSE LifeScience is revolutionizing responsible cannabis for Quebecers and Canadians. We do it by enhancing how cannabis grows, then creating and distributing innovative products.


Balanced Health Botanicals

Balanced Health Botanicals (BHB) is a family of brands. Producing the highest quality health and wellness products derived from hemp.


Leli Holland

Leli Holland represents Safe cannabis that can be consumed Responsibly and with Confidence.

Contact Leli Holland

VF Clean Energy

A wholly owned subsidiary that efficiently converts landfill gas into clean energy sources, creating heat and electricity for our Vancouver greenhouse.